Developing the perfect vegan multivitamin
John and Abdul, both plant-based working pharmacists, knew that pursuing a vegan or plant-based diet can result in vitamin and mineral deficiencies. It can be difficult to get sufficient essential vitamins such as B12, D, B6, selenium and Iodine from non-animal diets. This leads to the potential for serious health problems such as anemia, tiredness, depression and poor metabolism.
They struggled to find plant-based multivitamins, particularly gummies, for their families. So, they decided to use their pharmacological expertise and research non-animal vitamin ingredients to develop the ideal multivitamin for a vegan and plant-based lifestyle.
The result was the successful launch of The Multivitamin for Vegans, in November 2018. It contains no animal-derived ingredients (as certified by the Vegan Society), uses natural colours and flavours, and a pinch of natural cane sugar for sweetness.