Supporting Childhood Nutrition with our A-Z Gummies

Getting nutrition right during childhood can be a mission and a half. It’s a big responsibility knowing how much of an impact it can have on a child’s future, and it’s complicated too. Then the small human you’re trying your best to make into a superhero goes and throws a spanner in the works by refusing to eat anything that isn’t beige…


Well cool your (baked) beans: Vegums are here to make things easier for you. Read on to learn what goes into our A-Z Multivitamin Gummies, and what you get out of them!

Vitamin A

  • For growth – it helps the body to generate new cells, so is good for organ development and skin maintenance
  • For the immune system – new cell development means that the lining of the digestive system is prepared to trap germs, and white blood cells are ready to fight them off
  • For vision, especially in low light and during development – it’s not a complete myth that carrots help you see in the dark!


Vitamin B6

  • To help the metabolism break down foods and release energy from them
  • To produce an element of haemoglobin which carries oxygen around the body – without haemoglobin, anaemia can set in
  • To produce neurotransmitters (the things that transfer signals in the brain), helping to regulate mood and supporting brain development


Vitamin B12

  • To generate red blood cells – without it, a type of anaemia where oxygen isn’t transferred to cells properly can develop
  • For bone growth and health, making them stronger
  • To maintain nervous system health by protecting the neurons, meaning that signals can be transmitted faster. This can lead to better concentration and focus!


Vitamin C

  • For cell protection and immune health, as it’s an antioxidant so helps to prevent damage
  • For formation of collagen, blood vessels, cartilage and muscle – meaning that it helps heal wounds too
  • To help absorb iron from food or supplements


Vitamin D3

  • To regulate calcium, keeping bones, teeth and muscles healthy – especially during times of rapid growth (we normally get it from sunshine on the skin, but we don’t get nearly enough of that in the UK!)


Vitamin K1

  • For blood clotting to prevent excessive bleeding, and for wound healing 
  • For healthy bones and kidneys


Folic Acid

  • To support the development of the brain and nervous system, digestive system and immune system
  • To form red blood cells and prevent anaemia
  • To help cell and tissue growth and make/repair DNA



  • To help the body make fatty acids, which are needed to maintain hair, skin and nails


Niacin (Vitamin B3)

  • To convert food into energy via cell metabolism
  • To keep the nervous system healthy and regulate hormones



  • To support the immune system alongside vitamin C
  • For protein metabolism, promoting growth
  • To support the digestive system by helping to produce stomach acids for nutrient absorption from foods
  • For cell generation including supporting the development of neurons in the brain and nervous system 


All of the above are covered in the following percentages of the Recommended Daily Amounts (RDAs) by one 2.5g gummy bear per day for 3-12-year-olds:

Isn’t that amazing? Even better: unlike some of their natural food sources, they’re both completely vegan and completely delicious. We challenge you to find someone fussy enough not to want a gummy bear every day! They’ll never know it’s sugar-free, either.


Get your Sugar-Free A-Z Multivitamin gummies here, and make a tasty pairing with our Fish-Free Omega-3 gummies for brain development and Iron gummies to get the blood pumping. But remember, always consult a GP before you start giving a child a new food supplement.


Of course, it’s also extremely important to make it clear that these are a food supplement and sit alongside medicines rather than in the sweetie cupboard. Gummies are great for getting vitamins into kids but they’re moreish, so they should be kept out of reach of children at all times to avoid overdosing.